![]() ![]() ![]() ^ "Advanced Analytics: The Next Technology Frontier For Sales And Marketing Organizations".^ "B2B Marketers Starting To Track Social Influence From Cold To Close".^ "Marketing Operations Goes From Misfits To Major Players".^ "How to Avoid the High Cost of the Blown Sales Lead".^ "Growing Profits with Marketing Automation".^ "Channel Thought Leaders, Experts Share Predictions For 2014".^ "Mobile Powers Up Channel Sales And Partner Engagement".^ "3 Rules for Making Change Stick at Your Company".^ "SiriusDecisions Summit focuses on successful transformation".^ "Summit focuses on sales, marketing transformation".^ "At DMA2012: B-to-B Symposium: a 'conference within a conference' ".^ "How To Achieve B-to-B Marketing ROI Nirvana".^ "SiriusDecisions: SAP's Becher urges marketers to look beyond the 'fire drill' ".^ "From SiriusDecisions Summit: Reflections on Shared Consciousness".^ "Bestselling Author Malcolm Gladwell to Keynote SiriusDecisions Summit 2014".^ "B2B Marketers (Still) Love Selfies: Top Insights from #SDSummit Europe".^ "Industry Leaders from F5, Iron Mountain and Kronos Headline SiriusDecisions Summit 2011".^ "4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013".^ "Forrester : Marketing : Forrester To Acquire SiriusDecisions".^ "Three Tips for Navigating the New 'Demand Waterfall' ".^ "The New SiriusDecisions Waterfall and New B2B Marketing Acronyms".^ "MarketOne Insights: The New SiriusDecisions Demand Waterfall".^ "At SiriusDecisions: Assessing the revised Demand Waterfall". ![]() ^ a b "The CMO.com Interview: SiriusDecisions SVP/Research Tony Jaros".^ "SiriusDecisions Summit Europe 2013 - Key Takeaways".^ "SiriusDecisions Sales and Marketing Summit".^ a b "SiriusDecisions Receives Growth Investment from JMI Equity".^ "An Inconvenient Truth About B2B Demand Generation".SiriusDecisions research and commentary from executives has been featured in Forbes, AdAge, CMO.com, Inc.com, Channel Marketer Report, CRM Magazine, Marketing Magazine and Demand Gen Report. McChrystal delivered the Summit 2013 keynote address and SAP CMO Jonathan Becher gave the Summit 2012 keynote address. Former United States Army General Stanley A. The Summit 2014 keynote speaker was author Malcolm Gladwell. The company also hosts a Summit Europe, Summit APAC, Summit Canada, and a Technology Exchange. During the Summit, SiriusDecisions honors B2B organizations that develop innovative sales and marketing integration practices with its Return on Integration (ROI) Awards. Since 2006, SiriusDecisions has hosted an annual SiriusDecisions Summit, which brings together marketing, sales, and product professionals and executives to discuss how intersections between their disciplines can be used to solve business problems. SiriusDecisions’ research services provide information to help executives inform aspects of their marketing, sales and product strategies, including: Managing Director John Neeson speaks during the annual SiriusDecisions sales and marketing Summit. On November 27, 2018, the company announced that it would be acquired by Forrester Research. Īlong with its Wilton headquarters, the company has offices in London, Toronto, San Francisco, Waltham, Massachusetts, Austin and Singapore. SiriusDecisions announced January 8, 2014, that it had received an investment from JMI Equity. The model introduced prominent B2B marketing terms, including marketing qualified lead (MQL) and sales qualified lead (SQL). Since 2005, the company's "Demand Waterfall ®" model, (updated in 2012 to "The Rearchitected Demand Waterfall" and then to the "Demand Unit Waterfall™" in 2017) has been used by marketers to analyze their lead qualification process, from the inquiry stages through closed sales. SiriusDecisions has helped define many business marketing best practices and concepts, including lead scoring and marketing operations. SiriusDecisions was founded in 2001 by current managing directors John Neeson and Richard Eldh. Forrester Research acquired the company in 2018. SiriusDecisions clients included Adobe, IBM, GE, HP, Cisco SAP and Motorola. SiriusDecisions developed the "Demand Waterfall" model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel. ![]() The company provided advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies. was a global B2B research and advisory firm with headquarters in Wilton, Connecticut. ![]()
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